And considering the simple fact that Costa Rica exports 90% of its bean harvest, this news should surprise some.
This month, the coffee chain will open its first store in a nation that is absolutely no stranger to the coffee bean of the exported variant. However, with such limited exposure to imported beans, is Starbucks rolling the dice by stocking the shelves with blends from lands beyond?
Extending the Starbucks retail presence to the Latin American country seems like a solid attempt to better acquaint Costa Rica and their coffee industry with the different complex flavors often found in African and Asian harvested beans. It’s just unclear if the people will actually embrace the idea, though, it’s hard to believe Starbucks would act in such a way without the proper market tests and predictions.
Costa Rica’s annual bean harvest is approximately 223 million pounds and Starbucks purchases about 20 million pounds of that, while the amount expected to be sold in the Costa Rica store is roughly 1,200 pounds a year. This information implies the idea that Starbucks plans to showcase more of their line-up outside of Latin American harvests to a consumer-base that is mostly involved in the production and not the consumption.
I asked before if Starbucks is rolling the dice on this one, what do you think? Comment below!
Well..well..well, what do we have here?
Is it possible that baristas around the world have met their match? Let’s find out.
Behold the Scanomat TopBrewer coffee faucet, and while the design and functionality seem to be pretty awesome, let’s not forget we are dealing with an automated device that may not necessarily deliver quality. Hey, I’m not saying that it doesn’t serve up a good product! It’s just that when the care and concern that a human provides to a cup of coffee or espresso is removed, certain compromises are made…and quality is usually the first to go. Sorry ‘bout it. While the TopBrewer may be prettier to look at than a barista like me, is it just another cautionary tale of looks being deceiving?
What I like:
What I dislike:
Do I think you should buy it? Hell yes, and invite me over so I can see this thing in action because it does look pretty cool.
I will update on the more important details, such as price, availability and warranty of service, as they become available. I think it’s an innovative coffee vehicle, but I’m not sold on the automation. Leave a comment below and let me know what you think about the TopBrewer! And, of course, click the Tweet or Facebook button and share it with your friends. Thanks for reading!
*Robot not included…duh.
Hi, Rachael! Thanks for the heads up on Kona Red. I will definitely feature this amazing wellness product in the near future. I love the brightness of Hawaiian Kona coffees and can assume that the coffee berry skins used in Kona Red provide that sense of brightness for the whole body.